What is the main focus of the iterative design process?

The main focus of the iterative design process is continuous improvement. This methodology emphasizes that design should not be a one-time event; rather, it involves a cycle of prototyping, testing, analyzing, and refining a product or system. Each iteration allows designers and engineers to make incremental enhancements based on user feedback, performance data, and observation gathered during the testing phase. This approach encourages flexibility and adaptation, enabling teams to evolve their designs into more effective solutions over time.

By focusing on continuous improvement, the iterative design process fosters innovation, encourages exploration of various design options, and ultimately leads to solutions that better meet user needs and expectations. This dynamic allows for ongoing assessment and adjustment, which is vital in fields where technology and requirements can change rapidly.